A Lama stands for a tibetan Buddhist monk with maroon robs. Lama usually means one who has got extra-ordinary personality. His or her way of doing and mode of thinking is not like that a normal person does.
So, the Lama is highly respected in Himalayan Buddhist society. However they are facing a big challenge of modernization and materialistic world. the duty of Lama is to follow the principle of Load Buddha. And Buddha thought not to be a selfish, root out the ego which is foundational ground of the sufferings.